GRAFFID Clothing – Since 2020
ROOTS IN REBELLION
The first brush with street art for David Gunderson and Jeroen van der Bos was through the enigmatic work of Banksy, an encounter that would forever change their lives. From Banksy, their journey led them to the iconic Shepard Fairey, the genius behind OBEY, and further to street art legends like Stussy, Black Le rat, AXEL VOID, and Dutch maestro KBTR. As surfing waves and skating streets became a part of their daily grind, the vibrant world of graffiti culture unfurled before them. From covert sketches in notebooks to painting walls with audacity, their passion for the art form grew boundlessly.
GRAFFID’S GENESIS
Graffid began as a canvas for David and Jeroen’s artistic impulses – first as an informational website shedding light on graffiti’s nuances. With over 5,000 monthly visitors diving deep into topics like finding the perfect graffiti tag name or exploring 100+ graffiti alphabets, Graffid became a beacon for street art aficionados. As the duo’s aspirations evolved, so did Graffid, metamorphosing into a streetwear brand, with every piece echoing the streets’ raw energy and art’s profound ethos.
ART MEETS STREETWEAR
Guided by a "Make Art, Not War" mantra, Graffid's clothing design captures the spirit of Keith Haring's kinetic figures, the rebel yell of Shepard Fairey, and pop art's vibrant edge. Every garment becomes a canvas. Each piece makes a bold statement. With Champion, Graffid delivers luxury quality with an anarchic attitude.
CORE VALUES
Graffid's foundations?
- Creativity: reveling in art's raw expression.
- Rebellion: challenging norms and rewriting rules.
- Unwavering quality: apparel that lives up to the audacious art it represents.
EXPANDING HORIZONS
While the clothing line kicks things off, Graffid's voyage is just beginning. Upcoming collabs with boundary-pushing artists. Rich content and conversations across social. Graffid aims to channel the voice of the streets - unfiltered and unbound.
MEET THE TEAM
DAVID GUNDERSON – CO-FOUNDER
David has been obsessed with graffiti since childhood. He studied styles and photographed street art in cities worldwide. Graffiti became his passion. He backpacked capturing pieces and met pioneer and emerging artists. The art still inspires his daily awe. David created Graffid to share his love of graffiti, connect with painters and fans, and showcase brilliant urban creativity.
JEROEN VAN DER BOS – CO-FOUNDER
Graffiti enthusiast since childhood. Spent youth absorbed in Amsterdam’s street art, photographing, studying styles. Urban canvas spoke to his creative soul. Decades later it still electrifies him daily. As a longtime graffiti head, he created Graffid to connect with brilliant artists and fellow obsessed fans worldwide. Wants to showcase rad art, swap pics, spread the word on what’s happening out there. Let’s vibe on this creative culture!